- Immediate Sale - A customer makes an immediate purchase.: 12.50%
- Free Trial 14 days - A customer signs up for a 14 day free trial.: $0.00 USD
- Free Trial Conversion - Customer must either purchase online or have a Free Trial signup bill later offline i.e. signs up after or during the 14 day trial. : 12.50%
- DNA sales - Visitor completes an online purchase of an Ancestry.ca DNA kit.: 5.00%
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